When we came up with the idea to create a sustainable and safe brand of molecular cosmetics in 2013, we did not pursue a commercial goal, relying on the emerging trend of a healthy and ethical lifestyle. We planned to create highly effective cosmetics based on the latest scientific achievements.
The founder of the brand, Reseda Fandusovna Nurislamova, is not just another investor with a bag of greenbacks who wants to invest in an actual business and hit the jackpot, but a certified pharmacist, chemist-technologist, pharmacologist and cosmetics developer. She graduated from the Perm State Pharmaceutical Academy, the Academy of Beekeeping at the Research Institute, and for over 20 years she has been working on creating unique recipes and solutions for rejuvenation and correction of various skin conditions. It was she who developed more than 80 cosmetic preparations and functional food products.
Since 2013, Reseda has been developing effective and safe cosmetics under the RESEDAODOR trademark. All products manufactured by the company are certified and meet European and Russian quality standards.
We do not seek to sell air by beautifully describing chemically harmful compounds and packaging a cheap product in a creative advertising campaign, as is done all the time, unfortunately. One of the main principles that we adhere to is to use innovative ingredients in a working dosage, which will allow you to get the expected result in a short time and visually track it. The effectiveness of cosmetics is the main reference point for RESEDAODOR.
The effectiveness of any cosmetics, from the premium segment of Christian Dior to the usual moisturizer from a local pharmacy, depends on the presence of active patented ingredients that fight the aging process with varying effectiveness. Such special effective components are developed for many years in laboratories, undergoing many tests and studies.
Cosmetics that contain a high concentration of these patented ingredients are effective. But, unfortunately, today, in order to reduce costs, manufacturers are increasingly reducing the amount of active ingredients in their formulations, which they advertise in their advertising campaigns. As a result, clients do not see the result of using products and turn to cosmetologists for aggressive methods - injections.
Since the founder of the brand knows all the intricacies of production due to 20 years of experience in this field, the goal of the RESEDAODOR brand is to produce effective cosmetics with a high concentration of active substances and be honest with its customers, indicating their correct percentage. What's more, the brand supplies imported active ingredients directly to reduce the number of requests for facial injections and help people increase the duration of their natural beauty. Our suppliers produce active components for such large companies as Christian Dior, Givenchy, Yves Saint-Laurent, Johnson & Johnson, L'Oreal and others, which indicates the high quality of products.
All products produced by the company are tested in Russia in accredited testing laboratories, and the quality of products is confirmed by protocols and declarations, which indicates the safety of products.
Without exception, all RESEDAODOR clients are captivated by the scientific approach. When creating professional cosmetics, the company is based on the latest scientific achievements. In addition, the company's team includes leading experts in this industry, and the founder of the company is a pharmacist, pharmacologist, and apidologist with extensive experience in both pharmacy and cosmetology.
The company is committed to a scientific approach and produces really working products. All of the above inspires the trust of brand supporters and the target audience, increases loyalty and leaves no doubts about the quality of products.